Salesforce Center of Excellence

Salesforce Center of Excellence


Together we develop strategies to accelerate on paid, owned & earned channels.

  • Automation & personalization
  • Customer journey mapping
  • Data & technical architecture
  • Tool selection
  • Future roadmapping


We quickly move from ideas to action.

  • Solution design
  • Account configuration
  • Journey & Automation build
  • Q&A & Testing
  • IP Warmup
  • Project management
  • Product ownership

Execute & Enable

We deliver success through execution and by transferring our capabilities. All expertise can be found at NEWCRAFT.

  • Journey & campaign management
  • Content & Copy
  • UX
  • Design & Asset creation
  • Dynamic content & personalization
  • Data science & AI
  • Reporting & dashboarding
  • Training
  • 1 on 1 support


We accelerate results via 1-1 personalization, a 360 customer view & machine learning.

  • Clustering & opportunity analyses
  • Advanced segmentation- & decision models
  • Predictive intelligence

A new perspective

NEWCRAFT isn't your typical Salesforce partner. We believe in doing things differently, not for the sake of being different, but with the goal of ensuring customer success and delivering concrete results. That's why we strive to maximize the impact of Salesforce Marketing Cloud from a marketing, business and customer point of view.


  • Hybrid teams

    We believe the best results are achieved by close cooperation

  • Multi-disciplinary

    Everything you need for success is here; from content to data science

  • Result-driven

    No endless Powerpoint presentations, we work on real results

  • Transferring capabilities

    We make sure to transfer our capabilities to your team so you're able to use Salesforce Marketing Cloud 100% effectively

Hi there! My name is Crawford. Interested in getting started with Marketing Automation or getting the most out of Marketing Automation? I would love to help you. Let’s have a chat and see how I can help you.

Let’s Connect