Marketplaces Center of Excellence

Marketplaces Center of Excellence

Marketplace Account Management

Selling on Amazon and is a profession in its own right. In order to achieve maximum results, you need specific skills and expertise. To run a smooth operation there are many processes that need to be managed on a daily basis. NEWCRAFT has the right expertise to take care of your operation or to offer support where needed.

  • Action plan creation, incl. operational coordination
  • Setting ambitious goals and the right KPI’s
  • Guidance in the technical implementation
  • Quality control to improve the success of your account
  • Assortment management (stock, selling prices, promotions)
  • Creation of reports and actionable data-driven insights

Content & SEO

Do you want the consumer to choose your product over those millions of other items? Would you like your product to be in the top 3 of search results? That’s what you need great content for. Content that informs, excites and convinces. We can write this content. And in order to create next level visibility you need to understand the platforms’ algorithm. That’s where we add our data and SEO-expertise to the mix. Because otherwise, how is the consumer going to find your product? We make sure your product will be visible in every shopping phase.

  • Conversion and SEO-optimized content
  • A scan on current content, incl. recommendations
  • Keyword research and ranking monitoring
  • Competition analyses and monitoring
  • Review & rating optimization (advice, set-up, execution)
  • Creation of brand pages and other (non) branded content
  • Reporting and creating actionable, data-driven insights


Amazon and offer numerous advertising and media options. The question is how to get the most out of these paid campaigns. How is your Euro spent most effectively? NEWCRAFT’s PPC heroes know exactly how to get full return on your campaign investment. From setting up campaigns and monitoring, to making analyses and sharing reports.

  • Support in choosing the right media strategy
  • Doing a scan on current campaigns, incl. recommendations
  • Setting up sponsored products campaigns and KPI’s
  • Campaign optimization
  • Creating reports and actionable, data-driven insights

Coaching & Training

At NEWCRAFT we know from experience that training and coaching new experts within a company leads to the biggest growth. For this reason, we have created specific training modules for Amazon and management. During these modules, you and your team will gain in depth knowledge on the dynamics of running your business on these platforms.


  • Content & SEO training: dig into content optimization practices that will gain more visibility for your products in organic searches
  • Advertising training: an overview on how to manage PPC campaigns that are profitable and aligned with your business strategy
  • Marketplaces training: bring awareness to your company about the ‘Why-What-How’ concerning selling on Amazon and
  • Interim & coaching program: working closely together with your team to increase short time management maturity


  • Hybrid teams

    We believe the best results are achieved by close cooperation

  • Multi-disciplinary

    Everything you need for success is here; from content to data science

  • Result-driven

    No endless Powerpoint presentations, we work on real results

  • Transferring capabilities

    We make sure to transfer our capabilities to your team

Interested in getting started with marketplaces or want to know how to increase your impact on marketplaces? We’d would love to help you. Contact Thomas Lammers for more information.

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