Personalizing email marketing in retail
UX optimization and personalization improving efficiency and customer experience.
One-size does not fit all when it comes to digital marketing. Optimizing our client’s email marketing was one aspect of our digital acceleration strategy.
To discover buying patterns for products that are most likely to convert, we analyzed the transactions and characteristics of a large retailer in the Netherlands.
This data enabled us to segment and send different emails to different audiences. For example, why send an email containing red wine to a customer that never buys red wine? This enhanced customer experience lead to higher conversion ratios.
We keep analyzing and optimizing each day and keep the results growing.