Optimizing media spend in telecom

Increasing efficiency of media channels by getting clear insights on the spend and results of every different channel.

Both media consumption and the media landscape have changed drastically over the last years. This makes it extremely hard for businesses to decide on how and where to effectively spend their media budget. Enter the dilemma for a large Dutch telecoms provider: should you spend more on TV commercials or on online advertising?

 

Our answer? Bring it all together. We combined all kinds of different KPIs to measure impact, added different data sources and used predictive modeling. This resulted in a omni-channel media dashboard where our client can see the actual effect of each channel.

Our solution proved to be an effective one. The company increased its efficiency and started spending less on ineffective media channels and more on their most effective channels.