A new service proposition with IoT as a channel
Using real-time data insights from connected products to drive operations, marketing, and sales while delivering extraordinary customer experiences.
IoT and connected products allow consumers to monitor and remotely control their products. Similarly, data derived from consumer behavior can create valuable insights for companies to improve their offer and develop new products. Connected products offer more; they extend the customer relationship of a brand beyond an initial sale; they can be used to establish ongoing customer engagement.
For one of our clients a team of our data scientists, marketing automation specialists, and creative acceleration consultants took on the challenge to develop a subscription-based service proposition that exploits connectivity. By using real-time data from end-users, our client was able to predict usage to optimize upsell and just-in-time delivery; and to offer customers custom fit subscriptions and personalized promotions based on their own needs.