Full DoubleClick stack implementation
Google Center of Excellence takes care of the entire process from setting business goals, to complete DoubleClick stack implementation, management and execution.
DoubleClick is a sophisticated digital marketing platform that enables marketers to run digital marketing campaigns throughout the entire customer journey. It provides great insights in real-time campaign performance. Our Google Center of Excellence handled the full implementation of DoubleClick as part of our digital acceleration strategy for Gall & Gall.
Our specialists from the Google Center of Excellence worked closely together with all stakeholders to determine business goals, setting KPI’s and creating a roadmap to a successful implementation.
For efficient media management and execution the following programs were implemented:
- DoubleClick Campaign Manager
- DoubleClick Bid Manager
- DoubleClick Creative Studio
- DoubleClick Search