Digital acceleration for more than 100 brands
Strategy, execution and performance management of different health and personal care brands.
Perrigo is one of the world’s leading pharmaceutical manufacturers with many different health and personal care brands. To accelerate the performance of multiple brands across all digital marketing and sales channels, we created and executed a comprehensive, digital strategy.
We work in hybrid teams consisting of account managers, category managers, brand managers and our own digital specialists on Perrigo’s most important brands, such as XL-s Medical, Biodermal and Davitamon, in the key countries of the Netherlands, UK and Germany. Together, we focus on the execution of the following activities:
- Increasing brand awareness and traffic by optimizing SEO and executing paid marketing campaigns via Google, Facebook and retail platforms like bol.com
- Implementing marketing automation through our Salesforce Center of Excellence
- Running direct to consumer channels (D2C)
- Driving growth through online sales channels, such as ah.nl, kruidvat.nl and bol.com
To achieve Perrigo’s goals we created a business intelligence solution that connects multiple offline and online (sales and marketing) data sources and generate actionable insights. This way we keep focusing on result and stimulate growth day by day.