360 Conversion optimization cycle in telecom
Changing and implementing a connected way of working to boost conversion.
One of our corporate clients faced a challenge on delivering an intuitive, valuable and conversion driven online experience to their prospects and customers. In addition, the company’s internal structure was inflexible and was lacking digital knowledge and capabilities on how to create, organize and run its digital team around the conversion, customer driven mindset and the way of working.
Together with the client we implemented a structural process, bringing in the resources and capabilities to build, implement and run a 360 conversion optimization cycle. The execution and results were rolled out in phases, using A/B testing as a foundation and starting from simple conversion boosting elements to full on journey optimization projects.
Because of the can-do mentality of our hybrid team we were able to change and implement a new connected way of working with set processes, capabilities and resources, which are now part of the team’s daily operations and mind-set.